The First Buyer to Make an Offer is Usually the Most Interested Buyer

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We’ve seen it time and again. A seller eagerly lists their home, finds a buyer with a serious offer but chooses to wait things out and see if other (better) offers come along. While it can happen and it does sometimes, the problem is that there is a process usually followed by buyers and along with it a pipeline. Here is a look at how they lead up to making an offer and how by the time the first buyer seriously considers your home they are likely the most viable one.

Buyers Are More Educated

With the advent of technology, the entire real estate industry has changed. Gone are the days when buyers would rely solely on their agent to find a home to suit their needs. Today, the Internet has taken over. In fact, studies show that over 90% of buyers spend weeks online searching for their perfect home before even talking to an agent.

So by the time a buyer is at your doorstep with an offer, there is a good chance they have thoroughly researched every aspect of the local market. They are fully aware of your competition, have weighed all pros and cons of your home and are seriously interested in your property. After countless open houses and obtaining plenty of education about the real estate market in their area, they know when they see a property that suits their needs. In many cases they are waiting for the perfect one to become available so the minute it does, they make an offer.

By the Time They Make an Offer, They Are Well Into the Process

Where sellers go wrong is to want to wait for more offers. In the process, those very serious buyers that have already made their interest in your home known will likely find another home to suit their needs. Buyers today are savvier than ever before – and with that education that they so readily find and absorb from various sources (the Internet, other publications, their peers, professionals) they have an acute knowledge of the market.

In the process of selling your home, it is critical to keep all factors in mind. Factors such as the condition of the market, your agent’s recommendations, current inventory levels, the number of days most properties remain on the market before being sold and of course prices. Putting all of that into play will change how you handle that first buyer but remember – the first buyer will almost always be your best buyer.

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For a consultation that is customized to your needs, contact us today. We look forward to serving you!

7 Key Business Principles To Make Sure Your Home Sells for the Most Amount of Money

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For most people, there are usually one or two transactions in a lifetime when it comes to buying and selling real estate. That’s why when many existing homeowners or first-time buyers find themselves ready to sell a home they may need a few pointers on how to get their home sold these days.

Here are seven very important aspects to successfully selling a home that will have a significant impact on how quickly you will sell and how much financial gain you can expect on the sale; concepts that are geared toward today’s fast-paced, virtual and digital real estate industry.

Expertise and Pricing Strategy
When considering selling your home, it is important to choose an agent to work with wisely. A key factor in success of your sale, is finding the right agent for you. Be sure you are working with a Realtor that not only demonstrates expertise by way of many successful past and present transactions, but also one that actively seeks to develop a strong pricing strategy with you.

Pricing strategy has a major impact on the success of a selling a property. Without the right price a home can and will sit on the market, literally exhausting its time on the market. Find an agent that will focus on what they will do to get you the best price, rather than one that is so eager to earn your business that they quote an inflated and unrealistic price just to make you happy.

Condition and Perceived Value
These days we are dealing with far more properties on the market than there are buyers. In this type of environment, it is critical that your property be in marketable condition, good enough to compel buyers’ interest toward your home and away from the competition. The goal should be to achieve maximum perceived value upon buyers seeing your property, making them feel that your property is the best value on the market.


Differentiation
Once again, in an effort to stand out from the crowd and ensure your home generates plenty of interest among buyers, make sure the agent you hire does everything they can to promote your property. The key is doing so in a unique way that grabs buyers’ attention and keeps them interested. Whether this means using an agent that utilizes virtual tours, has a wide network of in-house buyers and a highly tech-savvy agent that caters to today’s buyer – it is important that your Realtor works hard to differentiate your listing from the rest.

Exposure
A lot of real estate agents underestimate the power of the Internet and with the advent of smartphone technology, tablet devices and other real-time communication methods, now more than ever before it is essential that agents tap into all forms of exposure for their clients’ listings. It is critical that your home appear in a number of online venues where buyers typically go to obtain information. Strong marketing techniques also play a strong role in good exposure.

Execution
One of the most important components of a successful real estate transaction is the smoothness of handling that makes the process efficient and as seamless as possible. Working with a team of professionals provides the solid backing of a variety of expertise levels within the team, so that your agent can focus on what they do best – selling your home.

Being able to leave the back-end support aspects of your transaction to qualified, in-house team members is the way that top-producing agents across the globe manage to juggle everything. Anything from listing specialists, pricing experts, buyer agents, closing coordinators, virtual assistants, marketing professionals, listing managers and more – all contribute to a successful selling transaction.

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If you would like a customized consultation on how we can service your real estate needs, get your home listed and achieve top dollar in good time – contact us today! We look forward to serving you.